Document

Project Overview

Our task was to select a nonprofit organisation and redesign their website with a focus on identifying their core needs. The goal was to create a solution that would help them attract more visitors and increase engagement with the organisation.

My Contributions

For my contributions to the project, I was responsible for designing the website layout and creating the interactive prototype. Additionally, I developed the style guide to ensure consistency across the design. While I focused on the design aspects, other team members took charge of communicating with the organization and conducting user testing.

Background

Finding new activities where children can learn about the world around them with a focus on sustainability is difficult. Parents wishing to share their passion with the environment are always looking for new and exciting ways to teach their children.

Objectives & Hypothesis

Find out users motivations for deciding on where they take their children for activities and education.The hypothesis was that parents are motivated by wanting to find activities for their children and learn themselves.

Methodology

Qualitative 1 on 1 semi structured moderated user interviews (sample size of 5). 1 x google survey

Persona

Natalie is a working mother of two from Melbourne, passionate about the environment and always seeking opportunities to enrich her children’s lives. On weekends, she prioritises finding activities that offer new and engaging experiences, helping her children learn and explore things beyond their everyday surroundings. Natalie values nature and enjoys getting out of the city to connect with animals and the outdoors, which brings her both fulfilment and relaxation. She’s motivated by the desire to expose her kids to educational experiences led by knowledgeable instructors, aiming to foster a love for learning and a deeper connection with the community.

User Insight

Natalies desire for personal and family well being is closely tied to her love for nature and animals. she recognizes the education and developmental benefits these experience can provide for her children. She is driven to encourage her children to step away from screens and actively participate in meaningful outdoor activities and authentic real-world experiences, while reflecting a broader ambition to foster a more holistic development for her family. This insight reveals Emily's need for accessible and enriching activities that align with her values of educations, nature and family bonding.

Problem Statement

The Solution

Our redesign will put events and activities to the front when a user first arrives on the website. Making it easy for parents to find activities that suit their needs driving more attendance at the farm.

Testings

(1) Users struggled to find donate button. (2) Users wanted a destination page to see more information. (3) Users loved the colour scheme and typography choices. (4) Users liked similarity in mental model between desktop and mobile. (5) User was confused by some of the labeling such as daily activities and events