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Project Overview

It's an AI bot that evolves with every training session. To do it we paired open source technology OpenPose (a program that jointly detects human body, hand, facial, and foot key points in real time) with machine learning to assess the movements of a person then adjusts its ability to do that movement accordingly.

My Contributions

I was at the heart of the collaborative effort with Current Studios to overseeing website development and ensuring seamless interactions, and maintaining the vision that Creative Directors at M&C Saatchi wanted for Astro. My user-centric approach was detailed in the journey maps, which provided guidance for designers in crafting the necessary content. Additionally, I actively contributed to the successful rollout of assets and diligently maintained live interactions to enhance the overall user experience.

Low Fidelity

I produced Low Fidelity wireframes to map out the initial steps of user interactions between the website and live activation. My collaborative efforts involved close coordination with Current Studios and M&C Saatchi Creatives to ensure the most effective resolution for the user journey.

High Fidelity

I continued to oversee and craft the user journey functionality for the interaction between Astro and the user. Our primary objective was to achieve a seamless journey, enabling users to easily teach Astro and receive a point system and feedback of Astro progression. After they finished, a personalised eDM was sent with the recording of them and Astro doing the activity.

Visual Identity

We developed design elements and UI components to provide Current Studio with a foundation to work with so they can design the remaining parts of the app.

Testing functionality

We tested the functionality of the app and altered any designs necessary to make the interation with Astro more fluid. Each training segments was timed and rated on difficulty levels. We cross tested the app with different divices and different users to find any user flow issues and bugs.

Learning Outcomes

This project was characterised by numerous dynamic components that required meticulous balancing and management. The technology employed was novel, demanding adaptability to various environments, and it taught me how to swiftly handle diverse processes. Navigating through the myriad perspectives of different individuals on how to interact with Astro presented a fulfilling and stimulating challenge.