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Project Overview

For this case study, our team of three was tasked with developing a concept for a new app and determining its viability through user research. We began by gathering user insights to understand their needs and pain points, using tools like affinity diagrams and empathy maps to visualise and organise our findings. These methods helped us identify key patterns and user behaviours. From there, we defined the core features and functionality of the app based on what we learned, ensuring that the final concept addressed the most important needs of our target audience.

Background

The challenges posed by the busy schedules of pet owners have led to a lack of consistent monitoring of their pets' dietary habits and exercise routines. This resulting in issues such as overweight and related medical conditions. The primary goal is to conduct a comprehensive study focusing on pets' habits concerning regular exercise, treat consumption, and the provision of nutritious food. By gaining insights into these dynamics, we aim to develop effective solutions that promote the well-being and health of pets by keeping a track on their food and activities.

Methodology

User interviews will be conducted to collect qualitative data from participants. These interviews and surveys will involve asking questions to 6 users related to their pet's daily schedule, food, water intake, daily treats, and exercises. The data collection process will take approximately 2 days and will help build a better understanding of the user persona.

Problem Statement

NutriPaws was created with the aim of facilitating daily tracking of a pet's treats, food, and exercise. However, due to owners' busy lifestyles, we have noticed that they are falling short in effectively monitoring treats, food, and exercise leading to pets becoming overweight.

Value proposition

NutriPaws is an app designed for pet owners to monitor their pet's nutrition, treats, water consumption, and exercise routines, helping prevent health issues like obesity.